It's not just a fruit
The Cardinal Grape
of Guagnano
The Cardinal di Guagnano grape is more than just a fruit: it is the result of a land that nourishes it, of hands that harvest it, of a tradition that protects it. This grape contains the Salento sun, the work of our community, and the flavor of a history that has become a Traditional Agri-Food Product (PAT).
the unique taste of a product that smells of summer, of Salento, of tradition.
Crunchy! In fact…
very crunchy!
Recognized as a PAT – Traditional Agri-food Product, today it is the focus of a project that promotes its origins, the land that grows it, and the community that preserves it.
Quality and authenticity
A new visual identity
Unique colors and shapes.
The new visual identity pays homage to the region's agricultural tradition and excellence, capturing the essence of Cardinal and its connection to local history. The design is inspired by the distinctive characteristics of the grape, with a focus on vibrant colors and shapes that evoke its uniqueness. This project, created by Andrea Vitti Designer for the Municipality of Guagnano, not only celebrates the grape as a product, but also aims to raise public awareness of the importance of its sustainable cultivation, contributing to enhancing the image and reputation of the region at both a national and international level.
Cardinal Grape Festival
Beauty is counted
in grapes.
Every year, at the Cardinal Grape Festival, there's a special moment: the selection of the most beautiful crate. It's not just a competition, but a ritual that celebrates the care, passion, and work of farmers. Behind every number, there's a story of hands, land, and tradition. A simple gesture that encapsulates the soul of our community.
